It has become an annual fixture in the supermarket calendar: veg wars!
With just 16 days until Christmas, the thoughts of millions are turning to their Christmas food shops – and preparing for that delicious roast dinner. As we get closer to the big day, the battle for the cheapest Christmas vegetables has commenced.
Supermarkets have been cutting prices down to as low as 19p a bag. Aldi, Lidl and Sainsbury’s are the first off the mark this year, slashing the price of the key vegetables such as carrots, parsnips and of course Brussel sprouts.
Lidl will introduce their reduced vegetables from December 15, including the likes of 1kg carrots, 500g parsnips, 1.5kg mini roasts and 500g Brussel sprouts, with the sale continuing until stocks last. Meanwhile, Sainsbury’s customers will be offered 2.5kg of white potatoes, 500g parsnips, 1kg carrots, 500g Brussel sprouts and both red and white cabbages for just 19p each from December 18.
Supermarket giant Aldi has said it will be knocking prices down to 19p, and it is expected Morrisons and Asda will swiftly follow.
How low will Christmas veg prices go?
Last year, some festive vegetables were priced at an incredible 1p just days before Christmas Day. Iceland knocked a list of both fresh and frozen vegetables down to 1p. The list included everything from broccoli and garlic all the way to Christmas Brussel sprouts and parsnips.
Richard Walker, managing director at Iceland said at the time: “It isn’t just about winning the battle for the cheapest supermarket veg – we wanted to make sure that everyone is able to have a brilliant Christmas with their loved ones without having to worry about the monetary hangover that often follows.”
It is unknown whether Iceland will introduce the 1p deal again this year, but it still may happen a few days before Christmas Day.